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Accelerating Global Retail Strategy-Oriental Yuhong Expands into South America with the Potential Acquisition of Construmart

As part of its ongoing commitment to internationalization and global market expansion, Oriental Yuhong has entered into an agreement on July 16, 2025 (Beijing time) to pursue the acquisition of Construmart, a leading building materials retail chain in Chile. Construmart operates 31 stores nationwide, offering construction supplies, structural materials, lumber, flooring, sanitary ware, and kitchen products, with a strong presence among professional contractors and industry customers.



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Recognized as one of Latin America's most open economies, Chile boasts a stable political environment, transparent legal system, and a mature, well-regulated market. Its business-friendly landscape and established trade partnerships-particularly with China-make it a vital strategic market in the region. Chile's building materials retail sector is highly developed, driven by the home improvement and construction industries, with the retail chain model widely adopted across Latin America, including markets such as Mexico, Brazil, Peru, Argentina, and Bolivia. Construmart stands out as a trusted retail brand in Chile, known for its strong market influence, brand reputation, and customer loyalty, especially among industry professionals.



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Over recent years, Oriental Yuhong has been reshaping its channel strategy, emphasizing retail expansion and overseas development. The group's "Retail-First" and "Go Global" strategies focus on building an international retail network for construction materials — an initiative seen as a key driver of long-term growth. Construmart's market-leading brand strength, extensive sales network, and efficient logistics infrastructure present compelling synergies with Oriental Yuhong's expertise in brand development, R&D, supply chain management, cost control, customer engagement, multi-channel marketing, e-commerce, and technical services. By strengthening its retail footprint and enhancing customer experience through brand building, service innovation, category expansion, and channel diversification, Oriental Yuhong aims to solidify its position in the global consumer market (B2C).



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Looking forward, the company intends to benchmark itself against world-class building materials retailers. By combining China's manufacturing and supply chain advantages with Oriental Yuhong's retail and professional service capabilities, the company will strengthen Construmart's competitiveness through integrated online-offline strategies and advanced logistics. This  potential acquisition will serve not only to enhance Construmart's local market leadership but also as a platform for retail business innovation-with insights and operational models feeding back into Oriental Yuhong's domestic market growth.



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This planned strategic acquisition reflects Oriental Yuhong's vision to be a "Integrated Construction Material Systems Provider" and underscores its ambition to become "The Most Valuable Enterprise in the Global Building Materials Industry." Starting from Chile, Oriental Yuhong will continue to expand its retail presence, enhance its global product sales capabilities, grow its brand recognition, and strengthen its influence in the Latin American market.


By leveraging Construmart's brand equity, retail channels, service quality, comprehensive product offering, and professional management, alongside Oriental Yuhong's core strengths in product innovation, retail operations, professional community engagement, and supply chain integration, the partnership is set to unlock new growth opportunities in the international market. This potential acquisition marks a critical step in Oriental Yuhong's global strategy, further advancing its international footprint and delivering long-term value to shareholders and partners worldwide.



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